WhatsApp is the undisputed leader in the category of messaging apps. In 2019, the app beat its own record for active users per month that grew from 1.5 billion in December 2017 to 1.6 billion in April 2019. Currently, WhatsApp is the leading messaging application in 133 countries worldwide.
It’s no wonder that businesses and companies want to be part of the move to get a piece of the pie. WhatsApp is becoming the easiest and most comfortable way to promote customer engagement with the product; offer customer support; and ensure trouble-free communication with customers.
The problem is that your API service is still in beta and access is still limited. Information on how to activate the WhatsApp Business API or how to get approved is scarce.
To put into perspective the chances that your WhatsApp API request will be approved, we have prepared a clear guide that, in addition to showing you the process step by step, also helps you increase your chances by making the right decisions.
WhatsApp Business is the ideal application to manage messages and communication with your customers, but there are other options that you can use to further improve the advantages offered by this application.
But there is a problem, few companies can make use of these additional advantages, which are presented when access to the WhatsApp Business API is granted.
This API allows access to the WhatsApp code and modifying it in relation to the needs of the fortunate company, because only a little more than 90 companies worldwide have access to the API.
In general, WhatsApp Business has everything you need to manage communication with customers in a professional way. But there are small exceptions, such as those that occur with the largest companies in the market.
If you consider that your company can use the WhatsApp Business API, you should only request access to the code . WhatsApp is very strict on this issue. But there is the possibility of requesting the services of an external company.
These types of companies are certified providers of WhatsApp business solutions, which will help you in the administration, filtering and labeling of your WhatsApp Business account for companies.
Which one should you choose?
You must be thinking about using the WhatsApp Business API, but are you sure you really need it? You must consider several aspects. The reason for the existence of this API is to help large companies in managing communication with customers.
For small and medium-sized businesses, WhatsApp Business is all they need. You don’t need to request the API if your business isn’t considered large yet.
Should my company use WhatsApp Business?
WhatsApp has become one of the most used applications on the planet, it has several billions of active users daily and is currently an advantage for companies. Here are some reasons to consider if you want to use WhatsApp for business:
Does your company have the ability to manage another platform? The safest thing you should be promoting your company’s services on Facebook or Instagram, consider if you have the ability to use one more platform.
Will your clients communicate with you through WhatsApp? Many people may consider it unprofessional if a company uses WhatsApp Business, because they can confuse it with conventional WhatsApp.
Will your company benefit from the advantages of using WhatsApp for business? The answer to this question will depend on the services and product offered.
Can you get the number of your clients? This is a question you should ask yourself before using this application.
You should analyze whether your company will benefit from using WhatsApp Business for business.
WhatsApp Business is a modern solution
- There is no perfect way to organize, manage, monitor a business and its interaction with customers.
- But there is no shortage of solutions and as I explained to you, WhatsApp for companies is one of the various solutions in communication with your customers.
- Don’t hesitate to test the effectiveness of WhatsApp Business! And tell us any questions you may have. We will be delighted to help you!
- In addition to explaining the usefulness of WhatsApp in business management, at Xplora we offer you our digital marketing services for companies.